People's Daily: Overweight future generation

People's Daily: Overweight future generation
Would just reach U.S.A. in a couple of days, receive a pile of special discount vouchers which McDonald'ses mailed: Many kinds of favourable choices such as set menu, Hamburg, fried chicken, beverage while offering early. However, this seems to be " closely " Fast food chain,a few days ago but prosecute formally woman each, California of U.S.A., accused of utilizing the toy not to promote the healthy food to children. This has not already been that McDonald has been prosecuted for the first time. In 2002, four fat young girls in U.S.A. claimed because of being misled by the advertisement, wipe out McDonald and suffer from various diseases related to the fact that fat every day, thus claim hundreds of millions of dollars from McDonald. The fat will cause various diseases, this has already widely known by the people. However, influenced by such factors as the culture of fast food prevails, Americans' diet way and life style are difficult to change, the fat rate of U.S.A. rises continuously for over ten years. The last U.S.A.'s national health and nutrition survey reveal, in the American young people under the age of 19, nearly have too fat 17%. Young people are refused to take place occasionally in phenomenon enlisted in the armed forces because of passing fatly. The American military even begins to be anxious, if fat problem can not be got and solved properly, will threaten the security of country of U.S.A.. A troubling one, children become obesity to be high to take place to the colony too. Control and prevent the centre according to U.S.A.'s disease to investigate, it is the young people 18- 29 years old to be fat and with fastest-rising in disease in recent years, fat children are getting more and more too. And another research reveals, the growth of the fat children's number, lead to the fact patients such as II -type diabetes and hypertension,etc. increase in a large amount at the same time. These middle-aged persons, nowadays send high in the child, seem particularly shocking. Investigations for many years, fat to due to, love the eating habit of the fast food Americans all. The fast food restaurant represented by McDonald, have already deepened a lot of Americans' life. Drive in U.S.A., often can see McDonald enormous M type golden arched door through several blocks. Annual report reveal this it passes fast food restaurants of sixty years old to be already nearly 14000 in cents of shop every year 2009 such as company, still on the rise. Whom though fast food restaurant this kind of offer Hamburg, fried chicken, French fries high heat or fried healthy food mostly, but the advantage, has been occupying the American market firmly all the time with it conveniently, cheap,etc.. The reason why the fast food restaurant can be expanded continuously, and its propaganda and marketing skill are inseparable. They make great efforts to make one's own one on one hand " The health brand " Image, utilize wide to send special discount voucher, the intersection of person who strengthen the advertisement and way cultivate " customer group " for a long time on the other hand ,Particularly pay attention to developing children's market in recent years, thus make " overweight future generation " . Fast food enterprises are not the scientific research result not knowing the fast food of high heat is harmful to health, but still expand the market in a more cost-effective manner. It is the key point that the interests are driven. If you want to resist a great deal of enticement of the trade company, need to form healthy diet and life style, can inhibit fat children from increasing the question so. A few days ago, US President's Palestinian horse signed a child's nutrition bill formally, will allocate 4,500 million dollars over the next 10 years, in order to improve the dining room of campus of U.S.A., and introduce the new standard for children's food. The settlement of the overweight problem of the future generation, has or already presented a gleam of dawn.

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