Use patient's name to prove The advertisement of Beijing Huashan hospital violates the regulation

Use patient's name to prove The advertisement of Beijing Huashan hospital violates the regulation
(reporter Dou HongMei) Yesterday, the State Administration of Industrial and Commercial released the advertising announcement of illegality, prolonged rawly and protected fine and soft Qi of the treasure to invigorate the kidney and invigorate the spleen 10 illegal advertisements such as tea were exposedded. Among them the medical advertisement of Beijing Huashan hospital uses patient's name to prove, have violated the medical regulation seriously. It is reported, the State Administration of Industrial and Commercial spotted test with a focus on every province (district, city) in the fourth quarter of 2008 Medicines, medical treatment, health food, cosmetics and beauty services advertisement that satellite TV channel and city newspaper, some Business newspapers in the TV station are released. Found finally: The medical advertisement of Beijing Huashan hospital, uses patient's name to prove, release the medical advertisement in a disguised form in the form of news report; The pearl money of sea coughs the capsule medicines advertisement of the interest, release in the form of TV shopping, the ones that propagated medicines are efficient, use the name of medical organization and patient to prove, have violated the relevant provisions of the law or regulation seriously. In addition, prolong rawly and protect the medicines advertisement of tea of invigorating the kidney and invigorating the spleen of fine and soft Qi of the treasure and go beyond the food medicines supervision department and examine the content checked and approved, cure mainly the range, use patient's name to prove in function of expanding medicines; Love it in the health food advertisement of motive force, " love motive force " in relevant U.S.A. Ignite man's content such as being happy, exaggerate the health food function; One slice of medicines advertisements that Long ShengFeng aches, go beyond the medicines supervision department and examine and sanction the content; King Yao protects the pericardium medicines advertisement, implies and guarantees to cure the content, use patient's name and image to exaggerate the result of use. Wuhan China hospital utilizes the medical information column to release the medical advertisement in a disguised form, gynecological hospital of the west of Chongqing China, third hospital of group of central hospital of Taiyuan, three three hospital medical advertisements of propagating technology of relevant disease treatment have not been examined and approved by health authority or not according to examining and checking and approving the content to release, also exposed.

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