The health product cures difficult and complicated cases - 4 serious illegal advertisements and is exposed by the advertising association

The health product cures difficult and complicated cases - 4 serious illegal advertisements and is exposed by the advertising association
" he drank on the same day, became effective in the morning of the next day " " cure rhinitis, nasal sinusitis at one blow " Yesterday, China Advertising Association exposed 4 illegal advertisements. In advertisement these, difficult and complicated cases seem by take, can go old complaint at one time by some health food. These illegal advertisements are the typical case that the State Administration of Industrial and Commercial investigate and prosecute recently, illegality is of a serious nature, properties are abominable, have already been let and stopped at present. The relevant persons in charge of China Advertising Association say, quite a few of illegal medicines, health food and medical advertisement, often direct against disease or difficult and complicated cases different to effect a radical cure, utilize patient's psychology eager to cure, exaggerate, make up curative effect, for example promise the curative effect of hypertension, diabetes, vitiligo, anaphylactic rhinitis, hepatitis B, hemiplegia,etc., the duplicity is very strong. "Consumers should understand more regulations about the advertisement too, strengthen recognition capability. " According to the analysis, some the intersection of patient and " sick to seek medical advice arbitrarily " ,Also impel these obviously illegal advertising products to have certain markets. National food medicines can inquire, find the advertisement inconsistent with approval content to supervise the websites of administration bureau, especially treat cautiously. " patented technology " Some illegal medicines, health food advertisement have been often adopted recently. The reporter knows, it has originality in a certain technological methods, or appearances of the products, or practical structures that the patent explains alone, do not explain the function, result of the products, does not represent the clinical meaning of medical science. The relevant persons in charge of advertising department of State Administration of Industrial and Commercial tell reporters, the next step, administration for industry and commerce will devote more efforts to investigating and prosecuting to the high area of breaking the law rate of advertisement, punish by economy and credit restrain from, suspend advertising business many kinds of means, illegal unit of discipline. Consumers can supervise to local hygiene, medicine to illegal medical treatment, medicines, health food advertisement actively, report in administration for industry and commerce. The advertisement uses words " Very very yellow violence " Declare " manages the kidney to lose strengthening the body medicated wine of deer's whip smartly emptily specially, yuan are low, the immunity is low ". " It inquire reporter see,this advertisement with getting longer very for space for man and women can " the improving function " Efficiency,injection in the whole text " it is very been yellow very violence " Description,it is that advertising association is relevant person in charge while commenting on their illegal contents, show " do nothing about reading and exporting " . Curing mainly the range through verifying, this advertising content has gone beyond the food medicines supervision department and sanctioned greatly, it is it relevant to propagate, violate on " the Advertising Law ", " the law of medicine management ", " whether examine and last standard medicines advertisement ", " the activity code of ethics advertising ",etc. regulations multiple. The ordinary food dares to call " Curative effect " The testis root fruit is a kind of food, even health food that declare product this " suffer from a deficiency of the kidney weak, the intersection of prostate and pathological change, increase, increase to man sexual dysfunction, impotence thick to guarantee while being four major " . According to the introduction of expert, the food advertisement can't propagate any particular function, let consumers think by mistake it was health product or medicines, this advertisement has violated relevant clauses of " food safety law ". Prescribed medicine is passed off as non-prescribed medicine " pulse of gold rank of nobility is in charge of replying the health " It is prescribed medicine, can't announce the advertisement on the medias of masses according to the regulation. So, unexpectedly the operator has won a bid of the note " non-prescribed medicine OTC " in the advertisement Words and invalid medicines advertising authentication code. The advertising association thinks, this belongs to falsely to propagate, has violated " Advertising Law " regulation " can't contain the false content ", can't cheat and mislead consumers. " Persistent ailment has guaranteed to cure the square Thai hospital of Changsha and declare that " takes the lead in introducing advanced U.S.A. DNR plasma of the world and treating the system for many years, river beautiful classmate Liu of the west achieves technology a little through the nose endoscope, has cured 10 -year long anaphylactic rhinitis and nasal sinusitis, nasal polyp,etc.. " The Li 's of assistant of general secretary of China Advertising Association says at noon, define the regulation by " advertising management of medical treatment ", this kind of advertisement can't guarantee to cure; Can't utilize expert, patient's name and image to prove; Can't involve concrete disease name,etc., these 3 this one advertisements have not been even observed. Relevant news Advertisement " operation " Qualification is opened and done in the test for the first time It is reported (reporter Dou HongMei) Yesterday, the advertising department of State Administration of Industrial and Commercial united and revealed with China Advertising Association to the outside, develop in a healthy way continuously in order to standardize advertising, according to former personnel department, " the advertising professional and technical personnel's job level comments on the temporary provisions ",etc. which the State Administration of Industrial and Commercial released in 2007, will organize national advertising employees to go on for the first time this year " The operation " Examination of qualification. " this indicates China's advertising undergoes more than 30 years of development, the standard that have trade personnel to obtain employment " . It is reported, national advertising employees exceed 1,300,000 people at present, the students at school are about 100,000. Zhang Xia, Deputy Secretary-general of China Advertising Association, introduces, the advertising professional and technical personnel's job qualifying examination carried on for the first time includes " assistant's advertising teacher " , " advertising teacher " Two grades, " senior advertising teacher " Implement, have an examination and evaluate, combine together, think way, in course of studying concrete method. Assistant's advertising teacher, advertising teacher's job qualifying examination would go on on the 11 - 12 of June of 2011 for the first time. The marks of the examination will be announced two months after testing. It is reported, can include to participate in examination personnel: Professional and technical personnel engaged in advertising activity in organization or other economic organizations such as ad owner, advertising operator, person who releases advertisement, and the advertisement studies the professional university undergraduate course this year's graduate, obtains the personnel who studies professional university undergraduate course and the above education or degree of the advertisement. All through the qualified one of national unified examination score, will award corresponding rank, speciality " horizontal certificate of the advertising professional and technical personnel's job of the People's Republic of China ", this certificate is valid in the whole country.

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