Fish and dragons mix up together on the market of wine of health care Expert: Trade deserves - health care-

Fish and dragons mix up together on the market of wine of health care Expert: Trade deserves - health care-
China wide the intersection of network and the intersection of Beijing and March 1 news ' Reporter Li Li Liu is strong in) According to the sound report of 33 past 7 of " News Roundup " of China, during the Spring Festival, medicated wine, health care wine launched the marketing offensive, advertising that cover the sky and the earth drazzling, specific product to propagate one's own efficiency miraculous even more. However, the trade of rising of this of wine of health care is difficult to get rid of " trouble of growing up " : The standard is lacked, fish and dragons mix up together. As the fourth major force of wine industry's family, " wine of health care " Development route in where? Date village citizen Mr. Zhang in Shandong bought two bottles for parents on the Spring Festival " Join the wine of treasure " ,Originally want to try the filial devotion best, but the old man suffers from diarrhoea without end after drinking this kind of wine, the bottle hangs to hang for two days in the hospital, it was not too good to be annual. Mr. Zhang: I see the advertisement says, this wine is suitable to be middle-aged and old the person that and immunity is bad is drunk on TV, can strengthen resistance when drinking one every day, can also cure rheumatism, so multi-functional, speak a wild boastly. As soon as I felt very good to hear, bought two bottles for my father, my father just suffered from diarrhoea once drinking finally. The pharmacy where the reporter came to Mr. Zhang to buy the wine, has found this kind and is known as " health care wine with magical efficiency " --" loose wave " Join the wine of treasure in brand Changbai Mountain. Indicate on the packing of product, the main raw materials of this kind of wine include ginsengs, glossy ganoderma,etc., the alcohol degree is 35%, by Hong Kong imperial family international biological Science Technologies Co., Ltd. and the ginseng products factory of celestial bridge of Fusong of Baishan jointly produces. Above the left of front of the wine box, are still printing the health food that Chinese Health Ministry sanctions using to annotate impressively, the lot number is the hygienic food and health number ( 1999) No. 0550. The sales force introduces, join 48 yuan of wine of treasure each bottle, drink and improve the health, still can resist fatigue, and favourable during the Spring Festival. Reporter: Is it the wine of health care? Sales force: To correctly! Buy two bottles and send one bottle off. Customer: How well is this wine sold? Sales force: Sell very well, there are very many ones that delivered goods and sent off, this has two cases left, give a present to take becoming the case on the Spring Festival, a case is six bottles, charges four bottles of money, move becoming the case. The reporter finds, this kind of ginseng treasure wine is simple in packaging, though it is 24 months in quality guarantee period to indicate, as date of production, bottle inner liquid muddy, half suspended substance dissolved packed with it. According to the regulation, the hygienic food and health number is the approval number before 2004 of Chinese Health Ministry, after national Bureau of Drugs Supervision was established in 2004, it is strong in the shop to examine and approve again through Bureau of Drugs Supervision without exception to defend the food, get the intersection of country and food, good for the shop being listed and sold, but the reporter lands the national official site of Bureau of Drugs Supervision, have not found " The loose wave " Join the information that the wine of treasure is criticized in brand Changbai Mountain. The reporter dials the selling telephone marked on the wine box and attempts to further consult subsequently, the number but it is family's telephone. Reporter give to administration for industry and commerce situation this, date the intersection of village and municipal the intersection of industrial and commercial bureau and trader in charge of the intersection of department and staff member say, if the products have not really got approval of national Bureau of Drugs Supervision, but use the health food to annotate production and management without authorization, explain false advertising and behavior of damage consumer's rights and interests, administration for industry and commerce will investigate and deal with it according to law. Staff members: This kind of situation very much, if check and verify and false propagate, we place on file and investigate and prosecute, we carry on punishment to this producer. In fact, Mr. Zhang's experience is only a epitome of market of health care wine that fish and dragons mix up together. A few days ago, administration for industry and commerce of Nanyang of Henan discovered and seized 8 varieties, more than 500, nearly 10,000 bottles and mixed the spurious with the genuine, led the counterfeit famous-brand health care wine of consumers into a trap. The things lake region Industrial Commercial Administration Bureau Branch of Wuhan discover and seize a den that makes and imitates the wine of health care, seal the fake health care wine that 50 cases of chemical essence concocted up for safekeeping on the spot. The wine of health care is a branch of traditional medicated wine, has had a history of thousands of years already, our country's traditional Chinese medicine culture is deep, so consumer very apt to approve, make in the course adding crude drugs while being so-called, wine of health care with the purpose of keeping in good health and is good for the body. During the Spring Festival, the wine of health care became naturally that presents relatives and friends' gift, the wine advertisement of health care is seen everywhere, even some products can known as " One hundredth disease of Bao Zhi " . Become drinks authorize for dispatch to obey, issue Zhang ChengXin, manager of drinks, business for many years, take " a pond of muddy water " To describe the market of wine of health care. Zhang ChengXin: What can I say? A pond of muddy water is not seen through to the end. Do you say in wine enterprises how much health care there is now? It is said that there are about 5000 families, how many does what everybody is familiar with have? Attach products to be fine, produce while being most, small a lot of mixing, products quick, disappear too fast, raw materials function, still propagate, a ball of smog, this destroys its way oneself.

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