The wine of health care moves ahead in the norm

The wine of health care moves ahead in the norm
08:00 on March 13 of 2009 Because the health care wine has health care function and dual identity exchanged of drinking, it has been potential stocks of development of drinks all the time in recent years. Under the environment of financial crisis, more Chinese liquor enterprises have aimed at the market of wine of health care too, if Wuliangye is put out " The gold wine " , Maotai's main fact dozen " No the wine " Until the intersection of Chinese liquor and giant dig gold the intersection of health care and the intersection of wine and plate one after another, market competition aggravate more and more, but it is cold that the brand waded into newly should become the surging brand for not one day. Shenzhen the intersection of drinks and the intersection of employer's organization and managing Deputy Chairman easy to say frankly, want, stand firm foot in the intersection of health care and the intersection of wine and market stand, it is not all right the light and propagandizes by the brand, excellent quality is the base approved by consumer. The market of wine of health care is very different in recent years, with Shenzhen " inferior health " The crowd is increasing constantly, the health care wine that has health care to promote health the function is being favored by consumers gradually, the volume of production and marketing is heightened. According to the preliminary statistics, the wine of national health care of 2008 has already topped 100 hundred million yuan, has basically increased progressively at the speed of 30 every year. However, with the constant increase of the market cake, the health care wine variety on the market demonstrates very differently. It is the regular market that 5 big major brands such as three whips of wine, deer's tortoise's wine of coconut palm island take the lead in race by ancient mountain range nectar, strength wine, Zhang Yu on one side; It is counterfeit on one side " The wine of health care " Seize the opportunity to unworthily occupy a place among them, obscure consumers' sight, peddle the wine of inferior health care. Explode the material according to the insider, Shenzhen forges the wine subject problem of health care at present, drawback of it is coarse to make up the health care function, wine-making technologying etc.. "A barrel and 5 jin of ' the wine of health care ' held, the price is only 5-10 yuan, still called the function and promote health false. " Such low cost, the regular producer of industrialization production can not do at all, can produce out only in the private workshop. " quality " Cast the unordered competition that the brand in great demand brings for preventing increasing fast, the country has strengthened to the norm of the wine of health care many times: The ones that stipulated in 2004 that must get approval of Chinese Health Ministry " Defend the food and is strong in " The drinks of the shop call wine of health care, this regulation rejects 9/10 of original more than 5000 of health care brewery; 2005 and then, national food medicines supervised the administration bureau issuing" the health food registered management ", require the production and sales of ability after wine manufacturing enterprise must authorize health care through G M P. Through behind the numerous baptism, at present in the intersection of Shenzhen and market, ancient the intersection of mountain range and nectar, Zhang Yu three whip wine, the intersection of coconut palm and the intersection of island and the intersection of deer and the intersection of tortoise and wine, minority, wine,etc. of strength, have " high-quality " only too The brand has health care wine of the national standard. " the public praise is very important too " It is easy to give an example when stand, for example market fast-selling ancient mountain range nectar of Guangxi brand of Shenzhen at present, 7 already continuously Annual and is elected by the major media of Shenzhen " Shenzhen people's favorite health care wine " .

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