Why does low-cost commerce blackmail to grow in intensity?

Why does low-cost commerce blackmail to grow in intensity?
The introduction is covered with ox and Erie enterprises of this pair of brothers in the same city, has already become the protagonist of the business reputation damaging case overnight, the two are of many years' standing and old " Hate " Also exposed one by one. Never lack the similar case in the Chinese commercial competition: The battle of the source of water of the farmer mountain spring, is framed and falls into the mercury poisoning disturbance to the Sprite from Chef Kang, the intersection of overlord and the intersection of shampoo and carcinogenic disturbance, holy yuans of the intersection of sexual precosity and door, low-cost, undisguised " spread rumours and slander sb. " Have never disappeared. Erie and covering with ox's dispute, it is not that the first will not even be the last time. Should that need to review be a Chinese consumer goods market's why is there competitive environment that can't bear so now? Because the commerce blackmails the result " Prominent" Punish and lose strength? A one that emerge in an endless stream " The unjust verdict " Holy will it be the beginning August such as disturbance such as sexual precosities, one baby girl eat some brand the report of the sexual precosity appears behind the milk power, holy yuan will pull into and include the estrogen disturbance, will let company's reputation of nutriment of this infant and pre-school children of Shandong decline to an enormous extent. In mid-August, Ministry of Public Health announces that measures the result, strength card holy yuan and other dairy products are not unusual, just make the incident put down. After two months, but the incident becomes another " milk industry's earthquake " Fuse,involve other two major giant Erie and resentment that be lasted oxed. Overlord repercussions does not equal several days before holy yuans of incident, overlord the intersection of shampoo and carcinogenic disturbance has just put down. On July 14, Hong Kong " a weekly magazine " reports, its shampoo of the overlord is included carcinogen two evil alkane by detection. The overlord issues a statement to clarify subsequently, claim two evil alkane included accords with China's quality safety requirement in the products, unharmful to human body. On July 21 Bureau of Drugs Supervision announces it is clean that two evil alkane of overlord measures the data and changes enterprises. Later, the overlord litigated formally. The market of beverage " In deep distress " Chef Kang, farmer mountain spring, these two major drinking water early 2008 such as giant because " the source of water door " The incident starts a feud. Another drink giant coca-cola is not more worthwhile - -At the beginning of 2010, Coca-Cola's Sprite is exposed and includes mercury and caused people to be poisoned. Went through long consumers hereafter and exploded material, company's clarifying, police's collecting evidence, test to pack etc.. On March 15 at last, the truth floated above the surface of water after the thing took place for nearly 4 months. The so-called mercury poisoning, the victim friend poisons and does; Another one is eaten by mistake for individual. Who the intersection of man who first introduced the practice of burying wooden image with dead and most great suspect that blackmail: Rival + public relation Company, when enterprises suffer unexpected calamity, who be the intersection of back and evil backstage manipulator most likely, there needn't be many answers to think - -Rival. In July, the overlord Chen Xiaoping, vice executive officer of seat of honor has said while giving an interview, as to the report of " a weekly magazine ", suspect it is counterpart's illegitimate competition, has already reported a case to the branch office of the white public security men of cloud district. Public relation company, often " scalp hand " of dispute too . This Erie is covered with the ox incident, 3 of philtrum for 4 suspicion comes from public relation company. Erie criticizes, rich to think intelligently strange company's Vice President Xiao XueMei leads staff member of company network group Zhao Ning, LiPing and with cover with the intersection of ox and future the intersection of star and the intersection of children and the intersection of milk and brave Ann, manager of products, scalp and attack Erie together Ye Ma, staff member of comprehensive group, Hao. The persons who add fuel to the flames: The media media may perform the role of adding fuel to the flames too in ignorant of the fact cases, accidentally injure enterprises. At the beginning of August, holy yuan are involved in estrogen incident, present the report of the sexual precosity after a baby girl eats some brand milk power. Cover with the intersection of ox and the intersection of incident and public relation company plan, in Erie this, include one " borrow tendency , travel and plan " too. All newest cellphones beepers, a little rich, blog, forum, may all turn into weapons that commerce blackmails. 3 commerce blackmails the geometirc sales amount stock price of losses and slumps the brand is damaged Involve in behind the carcinogenic disturbance, loss of overlord, obviously, the stock price drops by 14% on the day that news releases. As to concrete loss number, the company has not announced. But the thing is difficult for the moment to weigh with the money to the influence of the brand image. Holy yuan though with clean also by related departments finally, reputation exerts a tremendous influence too, the market value of stock shrinks by a wide margin for a time. Do not counterfeiter or interests sides represented by it have losses? No. Cover with the intersection of ox and company have police verify with incident having relationing, " individual behavior " of staff its The negative effect can't be ignored either. Consumers have a reason to suspect too: It resort to every conceivable means while treating the rival, how can it guarantees to be can profit but interests, consumer of damage? Consumer's right of being in know is encroached on in the malignant competition, consumers often only hear " the wolf has come " ,And the real right of being in know is encroached on. In covering with ox's dispute Erie that the media announces, there is one " DHA takes advantage of the public praise of the tendency and spreads ", means including Wiki question and answer, knowing, the question and answer of the ends of the earth, Yahoo's knowledge hall of one hundred degrees,etc. among them. These net friends know the information normal channel, has already become the spread of trade company in the weight of own favorable information. As the listed company, it has responsibility to tell public investors too to cheat oxen, whether its subordinate staff have been involved in the hostile marketing to Erie. It is not high why ungentlemanly conduct of chaotic state in which corrupt practices prevail operate cost, law cost on 4 business environment The low-cost commerce blackmails, should all be abandoned paying attention to by the normal market environment in the feeling, but what propagate its belief on a large scale also? It is too light to punish, " prominent " Does the result guide people and commit crime very much? " law against competition by inappropriate means " stipulates, the legitimate rights and interests of the operator encroached on were damaged by the illegitimate competition behavior, can bring a suit before people's court. Article 221 of " Criminal Law of the People's Republic of China " stipulates: Fabricate and spread the false fact, damage others' business reputation, goods reputation, cause great losses to others or have other serious plots, sentence to the fixed-term imprisonment or detention under two years, and the place or punishing gold only. Should counterfeiters be punished? Certainly, but in actual case, because evidence reason or in charge enterprise pour oil on troubled waters and employer's organization and other the intersection of location and high weight person regulate often, end up in nothing definite. Consumers get used to " It has Ning Xin " It can be so to attack rivals on the issue of product quality, food security " Shoot with unfailing accuracy " ,Also exposed consumer's distrust of the supervision department, manufacturing enterprise. Especially the food security incident happening repeatedly, let consumers get used to believing the worst news, this kind of psychology may be utilized by enterprises. The Sudan is red and gathering cyanogen amine, benzene, Zhyuan, poisonous cowpea, reducing milk, underground drainage oil three times, behind every noun, are all scars of the quality safety.

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