Health product - identity - whose the intersection of interests and the intersection of health food and crisis of putting into does it affect

Health product - identity - whose the intersection of interests and the intersection of health food and crisis of putting into does it affect
The health food falls into " The ID card " The crisis, can keep the right to enter pharmacy and affect the relevant each side: The manufacturer is afraid of losing " The gold signboard " , seller's worry losing " The cash cow " ,The consumer market of a hundred million yuan of island city is for it " Uneasy " "Pay attention to, give health now, let the intersection of health food and the intersection of fire and first again Mid-autumn Festival! " On September 18, the person in charge of a large-scale chain pharmacy of island city reveals while giving an interview, according to a market research of theirs, the health food which the whole city sells reaches a million yuan in one day on Mid-autumn Festival alone, and a annual sales amount of health food in the island city has already exceeded 100 million yuan at present. However, " flourishing " Behind the scene but it is a secret worry: The ID card of the health product faces " Lose " Danger. On 25 - 29 of August, the fourth meeting of the 11th Standing Committee of the National People's Congress is held in the Great Hall of the People of Beijing, the arrangements of meeting have been reviewed April to begin to solicit the opinion <>(hereafter referred to as " draft ") Wait for the law. But not referred to the health food in " draft ". Non-food stuff, non- medicines again, has the Chinese health food trade that market scale exceeds 100 billion yuan been ignored? This question has initiated discussing at the meeting warmly. "We already and health foods some other enterprise, what has been lasted ' I.D. ' application! " Manager Zhang Jian of the prosperous company of morality of Qingdao says when being interviewed by reporter recently, enterprise and pharmacy distributor of health food of the of theirs that the new change lets " Can't fall asleep " ,If there is not the health food " The ID card " ,Mean facing retreating out the predicament of the pharmacy. How much is the ID card of the health food " The gold content " ,Why is the relevant each side so nervous? Hundreds of thousands of yuan manufacturer has a history of 10 years to have dealings with health food to defend the gold-lettered signboard Zhang Jian to the last to produce the lot number easily, he not only sells several kinds of products on a commission basis by oneself but also produces the health food which improves the human immunity by cooperating with a medicine enterprise in the South now. When the reporter meets him, 45 -year-old Zhang Jian was difficult to tackle without a break, this habit is caught recently, the reason has been just announced in April of this year in the country <>,Compared with original " food hygiene law ", a main change, even if at all No refer to the health food. "Several month, I sleep one feel while being smooth. " Zhang Jian explains to the reporter, in the current " food hygiene law ", 3 contents are specially directed against the health food. Many parts of health food regulation issued at present is set up above the foundation of this law. If really reject the health food in " food safety law " issued formally, the health food will be turned into " Black family " . "' who I am ' to seem it is a philosophical question, now but become our most anxious problem. " Zhang Jian tells reporters laughing at oneself a bit, once this regulation begins to implement, most direct change, just, health food take, go on, compete together with food, this is tantamount to " bolt from the blue " for manufacturing enterprise ,Because the health food will not be put into production unless obtain the authentication code first, sometimes there are a dozen pieces of lot number in a producer, but apply for at least several ten thousand yuan for a lot number, hundreds of thousands yuan at most, if belong to the health food the ordinary food, the lot number may become invalid, enterprises suffer heavy losses. Not speaking the lot number, only the cost question, let the manufacturing enterprise feel " finds it hard to tell about one's suffering " . Because does not have " The health food " Particularity, should " fight for the domain " together with ordinary food ,And the health food will often add additive of non- food in order to give play to the role of health care, the cost is well-above the ordinary food, there is no competitiveness naturally. Have been engaged in the health food agent's Sun ZhengKang's giving one example for the reporter for many years, he has had health food which lowers the blood pressure function to ever act for one kind, its principal ingredients are Maojian(name of tea)'s tea, but because has added a kind of pure nature biologicals, so the lot number of applying to come down, have turned into health food. This change is not merely that there are many titles " Health care " Two words, what the distributors settled on most is still that the price can " go up " ,More than 20 times more costly than ordinary tea of Maojian(name of tea). "Without the title of ' health food ', put on the market, do you think citizens will spend price of dozens of times buying this kind of tea more? " Sun ZhengKang says. The identity question of the health food, has obviously already caused " chain reaction " in the whole country . According to the introduction of job Wang DaHong, general secretary of committee of association's market of China's health care, from April to the present, the relevant department has already received more than 11,000 feedback opinions of string " food safety law ", much among them to come from health food enterprises, require that " rectifies name " for the health food . Sell 30% income and come from the health product pharmacy and afraid of losing the cash cow in fact, that is worrying is not merely the manufacturing enterprise of the health food, the distributors are the same. "These days are waiting for news, does not know the health food will be cancelled, we are in order to adjust as soon as possible. " The person in charge of a large-scale chain pharmacy of island city says frankly, there is not so many as medicines sales volume in the pharmacy of health food, but taken very great share on the sales amount. Entering the account of the pharmacy, more than 30% come from health food. "We count the health food selling market of the whole city every year. " This person in charge tells reporters, though the figure is not 100% and accurate, can absolutely reflect the development situation in Qingdao of health food. According to his introduction, the sale in Qingdao of health food is increasing at the speed of 200% for every year, the sales amount in one year has already exceeded a hundred million yuan at present, and with the enhancement of citizen's health care consciousness, this figure will still continue increasing. " Just because of this, there are important seats in every pharmacy in the health food. In the afternoon of September 18, the reporter sees in 6 pharmacies such as the road of Nanjing Road, Hong Kong Middle Road, Jiangxi, they have one's own the intersection of health food and special counter, raise immunity, supplement blood, step down, lower lipoprotein, reduce weight clear a enteric one The sales forces all promote to citizens warmly. "The elderly have many with what has been bought and given a present. " A famous medicine shop of staff members tell reporters like this. In the interview, the reporter still knows, because the profit of the health food is larger, commonly more used mode is a producer now " Rent " A special counter in the pharmacy, then recruit personnel to promote and " pay the land rent " for the pharmacy regularly ,To pharmacy, so long as responsible for offering a place, needn't order goods and hire people can make money, so health food welcome further, this kind of mode is spent on every large store and supermarket gradually too. Also just because the profit of the health food is large, make the medicines distributor difficult to forget " cash cow " . "There is function of ' health care ', just let the price of this kind of food obviously higher than the ordinary food. " Tell reporter manager of the Wangs of pharmacy of Yang whether last foods ordinary health food and Kinds of channel sell, certainly no one will spend, come on, buy at high price, lose market naturally, and if the health food withdraws from the pharmacy, undoubtedly the already quite miserable pharmacy to competition cause enormous losses. Consumption complain year by year making, dissatisfied citizenning expect can in charge of tight some reporter interview, learn again, with the enhancement of citizen's health consciousness, various health food is being favored too, on the other hand, the appeal to the health food increases year by year too. Also just because of this, relative to producer and pharmacy and " greatly alarmed " ,The response of many citizens is colder, even the person having it says that " agrees " . "The intersection of health food and the intersection of flicker and people more and more, sell in pharmacy especially, let people think that cure the disease like medicine on the subconscious. " House live in military Mr. Qin to make way talk about health food to be full of pent-up anger, Qin Zhen old man, 71 -year-old father of he, in hospital one more than week already, and that caused the old man in hospital is exactly the health food of high price. Originally, the old man had suffered from hyperlipemia for already more than 20 years, had controlled well at ordinary times, not long ago when buying medicine in the pharmacy, ran into staff members in a kind of health food of sale, saying not only can reduce the fat of blood in an all-round way, but also there is a side effect like medicine. The old man thinks " Doctor " Said is reasonable, stop medicines that were lost in the past, after the result did not think of two weeks, fell in a swoon on the ground suddenly, sent to the inspection of the hospital finally, blood glucose was really controlled, but too low, can only be in hospital and promote back blood glucose again. "Let the health product not enter the pharmacy like ordinary food, perhaps it is a good thing. " Mr. Qin thinks so. "We the intersection of hospital and each will meet, examine much the intersection of health food ' blow ' and patient in hospital month. " Director Zhang of emergency department of municipal hospital tells reporters, " health food patient " Generally divided into two kinds, one can treat the propaganda of different diseases to hoodwink by the health food, the result stops taking medicines, delay the condition; Another kind is unsuitable to eat health food, " it is great to mend " Enter the hospital equally. "Increasingly many citizens choose the health food, while especially reaching festivals or holidays, many people have bought to relatives and friends. " The relevant person in charge of municipal sanitary control office tells reporters, the ones that corresponded with it are, the appeal to the health food increases year by year. In order to promote the health food out, no matter one's own external packing is propagated, in the distribution of staff members is introduced, often exaggerate the question of propagating etc.. The reporter learns from Municipal Health Bureau, the annual Ministry of Health will carry on the large-scale inspection, also will announce a batch of subquality products. And reporter interview more thanth citizen at random, all people nearly think health food too " boast " really ,it should enter by pharmacy should have considered too really. The insider admits in the face of this query the market of health food really has phenomenon that fish and dragons mix up together in recent years at first, but point out, the the more confused market, need detailed laws and regulations to standardize at the same time, can't probably carry on effective supervision to it unless defining the identity question of the health food. Staff reporter Jiang FeiFei National Bureau of Drugs Supervision will not cause black family but will sieve and examine recently, national food medicines supervise Yan JiangYing, press spokesman of administration bureau, expressing, health food enterprises needn't afraid the health food is cancelled " The registered permanent residence " . The State Council incorporates the supervision of the health food into national food medicines to supervise the administration bureau, can further standardize examination and approval and supervision of the health food. The national food medicines that the State Council sanctioned a few days ago supervise the administration bureau " Three is fixed " Have already entered and organized implementing stage in scheme. New scheme regulation, permit the food hygiene of Ministry of Public Health, the duties of supervising in food security of catering trade, link of food and beverage of dining room and health food, cosmetics sanitary control management, put under national food medicines and supervises the administration bureau by Ministry of Public Health. Ying, river of face, show national the intersection of food and medicines supervise administration bureau report important meaning of health food to National People's Congress and relevant department already recently at news briefing, in the importance in national economic development of health food with the related departments at present, and the health food carries on research and discussion to the facilitation which reduces the hospitalization cost, hope to cause attention and concern of the National People's Congress through the work. National food medicines supervise the question on two authentication codes including markets of health food to the health food of administration bureau further surveying and studying, plan to make the working scheme of the authentication code of health food in order again, during implementation, the authentication code that the hidden danger exists to the food security of those health care is cancelled, examine and comment to it and appraise again again. Therefore, health food enterprises needn't worry about " health food " Cancelled " The registered permanent residence " . The face river Ying points out, national food medicines supervise the newly formed food of administration bureau permitting department and food security to supervise the department, the food of the ones that will issue and include the function name which standardizes the health food, name of product and measure etc. inside supervises requirement and technical specification next. According to the daily economic news

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