The price does not rise Pack " reduce weight "

The price does not rise Pack " reduce weight "
The price of the beverage does not change, but the bottle " shrinks " Last of fence week strong fragrance staff reporter leaf X The price, connect with the life of huge numbers of families directly, set off the changes in temperature of national economy directly. With the development of economy, the various circles of society are more sensitively to the price question, pay close attention to. " things of piece seven of opening the door, the rice and fuel daily necessaries " . The price question involves the vital interests of all trades and professions, different colonies. At nearly stages, the illegal activities of scalping, colluding and rising in price, swindling at the price maliciously etc. that the price responsible institutions at all levels investigate and prosecute some enterprises, the media has exposed some typical cases too. This newspaper will put out from now on " The price is investigated again " The column, deepen the market, find out about price situation. Colluding and rising in price brazenly calls and stop, enterprise's own wonderful method. Look, Chef Kang instant noodles rise in price, plan stranded, move, get at the beverage is packed brain. According to Xinhua News Agency, in April of this year, some beverages of Chef Kang change new packaging, the capacity reduces from original 500 ml to 450 ml, but the price remains unchanged. The capacity of fruit juice shrinks by 10%, put on the shelve, not noticeable. The wishful thinking of enterprises is made pretty well. Nearly diary person get many supermarket, store investigate, can " flexible to make changes according to specific conditions " like Chef Kang Not a few. Do consumers like the inner wrapping? A net friend sends the card to claim, bought a coca-cola with different quantity of the price in a small shop recently. Coca-Cola respond say change packaging in some city only, Hangzhou bottle factory until this month pack, switch over to 500 ml by one from 600 ml among them. It is to take action to change and pack in unison in the whole world, the cost factor is only one of them. Yesterday, the reporter saw in the supermarket of China of an antithetical couplet of the road of Ping Xing Pass of this city, 500 ml and zero degree soda of coke held has already been put on the shelf. It is not unique, Mirinda of PepsiCo becomes " slim " too (used after a verb to indicate the completion of an action). Two fund appears on the shelve to pack nearly the same Mirinda grape bad smell beverage, one is 600 ml, one is 500 ml, two beverages share a tag, writing " 600 ml, 2.8 yuan " above . The reporter sees 500 ml is April 30 on date of production when pack newly. PepsiCo claims, through the market tests of 18 months, finds consumers prefer packaging of 500 ml, this action conforms with global development trend - -Consumers drink consumption smaller and smaller form time. Before this, Chef Kang known as new packaging to be fashionable too, hold easily, accord with consumers' demand even more. "Like 500 ml of packaging, not equal to 500 ml of packaging liking decrement not to reduce the price, I spend and the same money in the past, buy back less food, which consumer like like this? " Claim " coke is accused of " University student Chen Bo think,the PepsiCo one sets of excuse last concept obviously. In large to send supermarket, choose Li Shu of beer, say, beer that the easy open can is loaded with was 355 ml originally while being moist, having reduced to 330 ml now, including brands such as three getting profit, Reeb, Qingdao,etc.; The bottled beer is the same, and mostly 640 ml in the past, had reduced to 550 ml to 600 ml this year. "There are less quantitative changes, but the price is not lowered at all, it is even more expensive sometimes! " Li Shu is to this kind of enterprises " Decrement does not reduce the price " Behavior ten minutes repugnant. New product in large to take place the snack food area of the supermarket, find while being moist on the intersection of decrement and reporter generation such as one side, chips, biscuit,etc. already very difficult to find common 120 grams, 60 grams,etc. pack comparatively in the past, the substitute is 110, 102 grams of, 55, 33 grams of,etc. new packaging. " reduce weight " The intersection of quantity and little 5, 15, 20 at most, price similar to before. Some brands are introducing packing newly, new taste constantly, but usually than quantity of the original package little. Reporter see carefree chocolate send one box 180 at uniting the intersection of China and supermarket shelves, 6 yuan for a box, each yuan is 30 grams, the price is 10.5 yuan, new products of strawberry pies, blue berry are sent nowing etc., a box is still 6 yuan, each " reduce weight " 2.5 grams,total capacity rise as unit price by 10.8 yuans, if total capacity last 165 grams. Go against accepted conventions even more, one biscuit of Chef Kang play, blow, play with words also. Blue berry flavor " 3+2" The sandwich biscuits price of soda is 3.8 yuan, weight is 125 grams. The vanilla chocolate taste introduced newly, mark " sends 25% " on the wrapping bag ,The weight is denoted as " +25 grams for 100 grams " ,In fact have no difference with the weight of the original package. Consumers Mr. Lies think, it is apt to mislead to pack newly, will let people think that add 25 grams on the basis of having packaging originally, in addition will be probably implying consumers, this biscuit will estimate turn into 100 grams in the future. Gift box play with deceptive trick of getting up recently, the intersection of net friend and " the little grass that lost " Send the card in the hedge network, people's packaging of thunder of chocolate, cause a lot of net friends to pay close attention to while exposing well. Photo reveal the gift box of milk chocolate for being cylindrical, look from transparent one side, chocolate of strip is crowded full to the brimly in the box. Who expects, opened the gift box and saw suddenly, the trade company regarded chocolate bar fen as three piles, applied to the inboard wall of the box, the middle the box is all empty. Net friend talks in professional jargon and says: "The trade company still considers the question of the uniform distribution of weight, let you take and can not weigh in the hand out in hands, must buy knowing that is fooled. " The net friend states outright: "This is swindled by vision, do shopping and must wear ' perspect the glasses ' later. " And the net friend summarizes: "Must see gram and count to do shopping now, packaging is all floating clouds. " Different from direct decrement such as the beverage, biscuit, this kind utilizes bad means that attracts consumers to buy of vision to conceal further, the essence is that the capacity shrinks too, raise price in a disguised form. Citizens Ms. Fans say that bought 180 grams of a yoghurt of fruit of one bottle for the previous period by oneself, opened and saw suddenly, the yoghurt amount is still less than 2/3 of the box. The reporter finds, a yoghurt box of big fruit is large and the problem of less actual capacity generally exist. A yoghurt of large fruit that the box holds marks the content in 180 gram to more than 300 gram on the market at present, the price is among between 4 yuan and 10 yuan, and most brands are discontented. "See now this kind of packaging faces the fearful with no fears too, buys a box of beef jerked while celebrating the New Year last year, opened and saw suddenly, very thick cardboard of a layer of cushions of the middle. " Ms. Fan says helplessly. The reporter finds, height and width that some trade companies keep being packed do not change, in " depth " Have and make an issue of. In this case, packaging has already been diminished obviously, has looked but the same on the shelve to put. Dash into more air in the wrapping bag of puffed food, or make the bottom of the tin, bottle protruding, these deceptive tricks can all form the vision on the appearance badly, achieve the goal of raising price in a disguised form. Change a type Rose in price a few days ago directly, Ms. Hao, white collar of foreign enterprise, bought the articles in summer for the son for 8 months to the new world general merchandise. "Do not buy and does not know, buy giving a start. " She sees two baby's umbrella cars, the type, style are all the same, just are designs of the ceiling different? ���� rice steamer virtuous to endure Bei and the intersection of good fortune and the intersection of �� and some sudden strain of a muscle patch up rice steamer while being private Nao celestial �� salty to inundate Qu of good fortune �ԭ� the intersection of valley and heavy curtain whiz particularly? 00 yuan. "Actually was less than the products at 1000 yuan, there was bad and so many price, really hard to understand. " The sales assistant explains to her, one is old style of last year, one was new style of this year, so the price is different. "The sales assistant still adds, the production costs of enterprises all rise now, even if the new or old style things are totally the same, the price rises some, very normal too. " Ms. Hao buys baby's summer sleeping mat in washing the treasure network, it is surprising and similar to meet too - -Two summer sleeping mats of the same brand, the same size, the same material, one sells for 20.9 yuan, one sells for 26 yuan. The customer service of network shop claims, the types of two products are different. Does she further question what is a type? Customer service personnel answer " Serial numbers of the products are different " . "I think, this is packed into different things on purpose by a manufacturer, the purpose for convenience rises in price. " Ms. Hao says. [Fierce in competition that some enterprises raise price in a disguised form in not sincere enterprises that the reporter writes down notes ], in order to target consumers, maintain market share, does not generally dare to rise in price easily. Consumers usually change more sensitively to the price, do not pay attention to the changes of the weight, capacity very much. The trade company attempts not to arouse attention, realize the purpose of rising in price, call it by the fine-sounding name of and " pack a bit smaller more fashionable, more green environmental protection, it is more convenient to carry" . Through " decrement does not reduce the price " Method,until production cost shift let's give consumer, lose sincere. If the cost rises, reply by way of this kind of disguised inflation each time, will lose consumers' trust finally, influence enterprise's sustainable development. [The price department of focus ] investigates behavioral relevant persons in charge of price department of Shanghai explain recently at the improper price, the price law of our country stipulates clearly, the operator colludes and rises in price, pushes up price, swindles at the price, do not carry out the government issused price, not carry out the intervening measure of government's price, not press fixed marked price, all illegal activities. Belong to the country to unlock and act on one's own the goods of the price definitely in pricing of goods such as the beverage,etc., its price is fixed according to market situation by enterprises. Uniliver because " spread the information about price hikes while receiving the penalty note of 2 million yuan for the previous period, the order of disrupting the market " ,Own behavior that but not rise in price. The disguised inflation behaviors of enterprises such as Chef Kang,etc. have already caused the great attention of the price department, the national development and reform committee is setting about investigating, strengthen supervision. Shanghai Xinhua Haworth Lexon lawyer connects with Yan outstandingly and is thought, the disguised inflation behavior that punishment decrement does not reduce the price, still have no leagal basis at present. The raw materials rise to make some manufacturing enterprises face big pressure, in order to guarantee the economic profits of enterprises, reduce the production cost, the behavior reaching recessiveness and rising in price through decrement becomes the marketing way that manufacturing enterprises generally take. The behavior of rising in price individually will be regulated automatically in market competition. The responsible institution should also investigate whether this kind of disguised inflation colludes the behavior of rising in price, watch out for a few enterprises and form the alliance of price. [The focus is chained ] Chef Kang rises on the way in price circuitously Chef Kang, unity, the intersection of Japan and more thanth famous the intersection of instant noodles and enterprise such as being clear raise price hand in hand will it be July 2007, rise in price on average range up to 20%. The national development and reform committee asserts, this measure violated the relevant regulations of " price law " seriously after placing the investigation on file immediately, have already formed and colluded, handled the behavior of the market price each other, and made administrative penalty to this. Subsequently, Chef Kang braised the beef noodle in soy sauce to reduce and reach 85 grams from 90 grams again, " shrank " The range exceeds 5%. Its main product bagged instant noodles of Chef Kang will rise by 10% in price on November 1, 2010, the classical series which account for 30% of bagged sales volume will be raised from 2 yuan to 2.2 yuan. Some bagged instant noodles products of Chef Kang are raised from 2.2 yuan to 2.3 yuan on February 1, 2011. On March 21, 2011 Chef Kang announces every barrel of draught instant noodles rises 0.5 yuan from April 1, about 14% of amount of the increase. After the intersection of Chef Kang and person in charge discuss nearly national development and reform committee will it be March 30 2011 year, announce draught surface to rise in price April 1 scheme postpone implementing. It has advantage status of a market that subsequently, the development and reform committee investigates to assert, Chef Kang is regarded as ", of great impact in the trade " Enterprise,its range of readjusting the price " it is getting too more high relatively, appropriate non- " ,But the development and reform committee has not opened the penalty note to Chef Kang, has only " reminded warning " . The new packaging of Chef Kang's daily C series fruit drink goes on the market in April of 2011, the capacity turns from 500 ml into 450 ml.

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