Wuliangye is propagated and suspected of being involved in violation The gold wine function is just said

Wuliangye is propagated and suspected of being involved in violation The gold wine function is just said
Special correspondent Peng YanFeng releases from Wuhan for the moment, it is exactly the tradition busy season of Chinese liquor, but the day of Wuliangye is unwell. Its Cordyceps wine which the wine company of health care produces under command is accused of being suspected of being involved in propagating violation recently. Wuliangye has revealed the wine trade of health care messily and alikely. Such current situations as health care wine false or exaggerative function propaganda, level of production of wine enterprise have been different have already made consumers at a loss as to what to do all the time. The famous personage cracking down on the fake Fang Zhouzi says when being interviewed by weekly reporter of era, " the health care function of wine of health care is only a kind of legend " . " Cordyceps " The intersection of experience and according to disclose, reveal, have many persons of consumer indict the intersection of Wuliangye and the intersection of health care and the intersection of wine and Company successively already the past two years by report mountain fastness, mean its one that produces " The talent swan transports the Cordyceps wine " Without refered function, are suspected of being involved in violation. On January 17, the weekly reporter of era telegraphs the wine Company of Wuliangye's health care. Public relations department their's staff members Wus will see to the reporter to introduce tomorrow, swan transports and has not added Cordyceps in the Cordyceps wine the talent, but the entity of grass seed of pupa's worm. "Though has not added Cordyceps, because neglect for the moment, convenient for sale, then is named the Cordyceps wine. Will propagate violation and is fined 30,000 yuan by the municipal industrial and commercial bureau of Yibin in 2009. " Hereafter, this wine stopped producing, the company retrieved the products too. As to retaining the wine quantity of Cordyceps on the market at present, " concrete and non- clear that he says, can only say that still there is a small part " . "The grass seed of pupa's worm is new resource foods, can serve as food additive. But two kinds of completely different things with Cordyceps. " How does the health care Wu Da, Vice President of association in China teaches and says. And according to reporter's incomplete statistics, nowadays in various " Cordyceps " selling on the market Wine up to more than several dozen kinds, price, mostly have QS food quality safety certification sign from one hundred to several hundred. As efficacious in Guizhou to reach the health product Co., Ltd. to produce " The treasure wine of wine " ,Have indicated in the batching table clearly and added Cordyceps, ginseng,etc., and introduced the medical value of Cordyceps below the batching table, declare " dispel pain fast, pain numb sense lighten the same day, joint activity freely " still . The Chinese wine industry Xiao DeRun, advisor of association, introduces, the verification of the wine of health care is comparatively strict, need, supervise the intersection of office and annotations and commentaries through national the intersection of food and medicines, mark " country food good for words " usually ,There are " blue caps " Sign. National food medicines of reporter's log-in supervise the input of official site of the administration bureau inquiring, have not inquired to " The treasure wine of wine " Relevant record,inquire either get by any other health care wine to contain Cordyceps. This all Cordyceps wine indicated to sell on the market at present is just sold as the ordinary food. Another reality is, it is forbidden " Cordyceps has been as the ordinary food of production of material of food " that the national related departments have sent the civilization many times to make . In fact, Ministry of Public Health once made clear regulation to this too in earlier 2002, only list Cordyceps in the list of the health food. In addition, Chinese medicinal materials such as ginseng, glue of bee, pilose antler, American ginseng are exercised restraint in using too, only belong to " Can be used Chinese herbal medicine in the health food " ,These Chinese herbal medicines can't be regarded as the ordinary food raw materials production and management. State Administration of Traditional Chinese Medicine has organized experts to discuss to think too, Cordyceps still lacks the security appraisal data taken for a long time as the food at present, propose not serving as food raw materials. The centre of sanitary control of Ministry of Public Health emphasizes Cordyceps as famous and precious Chinese medicinal materials too, but Ministry of Public Health has not sanctioned Cordyceps to serve as ordinary food raw materials. In Fang Zhouzi's view, Cordyceps is pursued by the market because of being precious and rare, "really possess certain nutritive value, but its efficiency is overstated without restraint, have already exaggerated. " The health care function? "Function that the Chinese medicine theory emphasizes medicine eats the homology. The wine of health care is the thing that an ancestor stayed, mainly dispel the rheumatism and function mended. " Traditional Chinese pharmacology professor He ShengWang of the College of Pharmacy of Guangdong says. The production firm of the wine of health care has been launching marketing to consumers with the health care function all the time too, but because excessively propagate and is queried. Disclose the report to reveal, last February, the relevant staff member's " ten major symptoms in knowing gold wine publicity materials of the municipal sanitary control office of Qingdao, it is obvious to become effective" Statement after on thinking gold the propagandas of the wines last violation; The king of consumer in Shanxi is buying and drinking along the tiger " The gold wine " And then produce " Excessive excitement, lying awake all night " Wait for uncomfortable symptom, wine 4 that involve sample wine a teacher lodge a complaint together in the leaflet trade company, producer, gold. The registration of the gold wine is called " Ten thousand holy wine of gold card " ,By partner of Shanghai gold biological Science Technologies Co., Ltd. and Wuxi good for special Pharmaceutcal Co., Ltd. trust Wuliangye of Sichuan Province Yibin the intersection of group and the intersection of health care and the intersection of wine and Co., Ltd. produce, the main raw materials of its gold wine include pilose antler, tortoise-shell, American ginseng, Cortex Eucommiae, the fruit of Chinese wolfberry, honey, Chinese liquor and water. What everybody all knew is, the persons who scalp of backstage of the gold wine are Shi YuZhu. This marketing talent had an effect once again in 2007 after succeeding in making the platinum of brain, unite Wuliangye and put out the gold wine. Hereafter, " to give to the elder, the gold wine " Beginning every large wanton and indiscriminate bombing of media. "The wine of health care is not suitable for all crowds, different physique will have different responses to traditional Chinese medicine. " He ShengWang says to the reporter in this way. Gold pilose antler, the intersection of tortoise and first rate Chinese medicinal materials that add have hypertension, consumer of heart disease on suffering from come, speak unsuitable in the wine, and the old man should not drink for a long time either over 60. However, reveal on the gold wine gift box: Suitable crowd getting low easy and getting tired for immunity; But non- suitable crowd has only children. Significant composition and content of the gold wine sign: Every 100ml includes the total saponin 83.5mg. Fang Zhouzi is disapproving, " glucoside of soap is only a material included in the plant. At present, preliminary result of study indicates it possesses the function which strengthens the human immunity, but there is no final conclusion. " Meanwhile, he introduces to the era weekly, the wine of health care is a component of the traditional culture. Function of its health care is just said, receiving rigorous science proves. And " medicine eats the homology, itself is a relatively backward idea. The management of medicines and food should be managed separately, the former is strict, the latter stands opposite each other a bit more loosely. " The strength wine of wine giant of another health care, fast growing in recent years, especially one market is big alone in the inner wrapping health care wine. On the websites of the wine of strength, " to often drink the wine of strength, full of energy " Advertising language impressively in eye. Chinese wine industry Xiao DeRun, advisor of association, to this mild and indirect criticism, " it should be appropriate to drink, it injures the health to some extent after all to get drunk. " Fang Zhouzi has distinct attitude, does not " smoke, drink few. This is a medical common understanding. The eye? Collate core �� of rice huller sole Wo would like � poor pregnant difficult the intersection of �� and the intersection of Xiang and the intersection of arm and �� good fortune joyous Yong of brain the intersection of �� and thunder boundless and indistinct �, rifle of ����, lack Tao, sprain ferocious �� ] idle T annotate �� Guo �� the intersection of footpath between fields and �� hold high the intersection of orangutan and shrimp take off peach � Ji bony lie have frequently Ao �� rush down Qian, Xia of ��, ] idle ��> Piece together the intersection of Ku and ships of the intersection of haze and the intersection of curtain and the intersection of and the intersection of Ying and �� Huan send Huan dry up Lu Nao bare ! ? Huo of Division whether staff member say to reporter to the intersection of strength and the intersection of wine and brand this: "Must consider in terms of consumer. The relevant advertising language is adjusted by the whole company. " The market of wine of health care stays in norm 2008, tops ten billion high point in wine total scale of health care of our country, and develop at a high speed at the speed of 30% per year and become the fourth largest market on domestic wine industry's market following Chinese liquor, wine and beer. But the scale only accounts for 0.5% of total amount of market of drinks of our country, still potentiality is enormous in the future. In optimistic a while, China throw the intersection of advisor and the intersection of food and SiRan Zhou, researcher of trade, state the intersection of health care and the intersection of wine and a great deal of disadvantages of trade in strong terms still, "the intersection of enterprise and the intersection of qualification and different, the intersection of market orientation and fuzzy, the intersection of standard and the intersection of person who improve and various questions, it is a great obstacle of development of wine trade of health care in the future. " Zhou SiRan still points out, the threshold of wine trade of health care is relatively low, this is mainly determined by characteristic of wine of health care. The wine of health care is a beverage wine category, do not possess the particular treatment drug effect, its expecting much to wine of base, it is not high to prepare technological conditions needed at the same time, in addition, the trade mainly consults the Chinese liquor standard, does not have one's own unique standard, this makes a lot of Chinese liquor manufacturing enterprises enter this trade one after another. Ancient Well Imperial Liquor (79.95, 1.75, 2.24%) resigning recently Former general manager Liu Min reveals to the weekly reporter of era, had intended to lead the tribute of ancient well to intrude upon the market of wine of health care by oneself a few years ago, but because market reason leads to the fact and can bring the corresponding input-output ratio in a jumble,etc., choose to give up the plan finally. "Packed with the health care wine of a great deal of brands on the market. In addition, functional Chinese liquor, keep in good health wine and medicated wine brand that has hundreds of, ordinary consumers are unable to distinguish. " "The wine of health care is different from only Chinese liquor, the former has added the raw materials of crude drugs, adopt soaking or extraction technology technically. " Liu Min says in this way. In his view, functional Chinese liquor, health care wine and demarcation line of keeping in good health among the wine are fuzzier, "in fact, the wine of health care is medicated wine in the past, soaked crude drugs in the wine too. Only, medicated wine in the past had a certain pertinence, the wine range of health care of today was wider, pay attention to strengthening function of health care such as immunity. " "Though both add crude drugs in the course of making, that they exist distinguished. " Xiao DeRun thinks, medicated wine is used for curing the disease, but the health care wine regards health care as object, "early medicated wine and medicated wine are influencing consumer's cognition of the wine of new developing health care to a certain extent. Should say, the wine product is distinguished to some extent because the curative effect of the function is different. Medicated wine stresses curative effect, make the efficiency a key point; The wine of health care focuses on safeguarding and preventing, the main function is to resist fatigue, improve immunity, this kind of function is different from emphasis point of curative effect. " "The wine of health care compares with ordinary Chinese liquor, the profit is more generous. One of the reasons why a lot of enterprises join blindly that this too leads to the fact. Often for the immediate interest, even product quality and production equipment can guarantee to get on horse hurriedly. " Famous the intersection of drinks and the intersection of marketing and expert, the intersection of Chinese and the intersection of brand and Zi Cui, researcher of research institute, three analyze to reporter, wine advertisement of health care is impractical, exaggeration is to influence the important factor of development of wine trade of health care too. "It is not medicines after all, the exaggerative propaganda efficiency results in not corresponding to efficiency of one's own products, let the consumers drinking using give a great discount to this product, would not buy this product again after consumers consume once. " The competition of the low level makes numerous manufacturers glad to exaggerate the efficiency of the products, various guaranteed to cure all ills health care wine revolving scenic lamps are shaken arbitrarily before consumer's eyes, unfavorable to the long-term development of the market of wine of health care. "So, standardize the advertising market of wine of health care, could safeguard the sound development of the market of wine of health care. " The third Cui Zi reaffirms many times.

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