Depend on 5 upper black rolls of 6 years of mineral water of cloud The French masses turn card into the domestic luxury goods

Depend on 5 upper black rolls of 6 years of mineral water of cloud The French masses turn card into the domestic luxury goods
Depend on the cloud " quality door " Back: The risk is a popular brand in France in accordance with the cloud if the brand misplaces, changed body into the luxury goods in China by the consumer goods of Volkswagen. This kind of brand misplaced to bring certain market risk to it too. Country's quality surveillance examines the quarantine general bureau (hereafter referred to as State Bureau of Quality Testing) Enter a country not up to standard cosmetics July not announcing recently and in the the intersection of food and information, come from France reach can advanced water brand of its " depend on the cloud " Listed impressively, this batch is by only good trade and business of flourishing age of Beijing Co., Ltd. (a distributor that appoints in the domestic official side in accordance with the cloud) Exceeded standard from 9.6 tons which France import by inferior nitrate of detection in accordance with the cloud mineral water. This has already mounted State Bureau of Quality Testing " black roll " not up to the standards for the 5th time in 6 years in accordance with this advanced mineral water brand of the cloud . 5 for 6 years is had " Black roll " The official site of State Bureau of Quality Testing reveals, in January of 2011, China is exceeded standard from 80.44 tons which France import by inferior nitrate of detection too in accordance with cloud natural mineral water. In the 2006 and 2007 before this, there is exceeding standard by detection bacterium's total number in accordance with the cloud mineral water of three batches respectively. Have not examined a matter through State Bureau of Quality Testing in accordance with the cloud mineral water to this batch, reach Yes give <>The reporter's response claims, this company is investigating the details positively together with relevant government department at present, in order to understand that the real reason the above-mentioned situation takes place. Quality supervise dark roll connect with, in accordance with the intersection of cloud and in great demand brand this, let a lot of professional personage wonder too. The auspicious relevant persons in charge of food department of group of the weather of third party's check organization say to reporters, exceeded standard by detection bacterium's total number in accordance with the cloud mineral water before this, may be interpreted as China and inconsistent with European Union's standard to the standard of measurement of this kind of goods at that time. But the exceeding standard of inferior nitrate, the question may only lie in links such as the source of water, storage and logistics,etc.. "In accordance with all previous quality incidents exposed of mineral water of cloud, expose a question at least, namely administration and supervision authorities have not show to its product quality with it the brand runs the same cognitive height. " Rich to build, consult general manager Gao JianFeng, say in whom enterprise hold a post in domestic mineral water, a lot of international luxury goods companies exist on the attitude towards Chinese market two-sidedly. On one hand, they are glad to enjoy the high profit far higher than the national market. On the other hand, lack the patience to the intensive cultivation of Chinese market again, links such as the production, circulation in the goods,etc. carry out the double standard. Reach on the mineral spring aquatic products specifically, it is influenced by factors such as logistics, storage environment,etc. too like selling products quickly in majority. If meet the high temperature in the logistics course, the products composition among them may change. Or is put on the shelf for time and delayed too long, may influence quality and quality of the mineral spring aquatic products. As to this, can not respond to reach directly, has just shown, the ones that distributed to all parts of the world came from the protection zone of source of water of France in accordance with the cloud mineral water, the intersection of France and relevant government department and will examine to the quality of source of water regularly in accordance with the intersection of cloud and Company, in order to avoid receiving the pollution such as materials such as inferior nitrate,etc.. Manage the quality incident of nearly depending on the cloud mineral water each time like a trader, will initiate the public high concern afterwards. Gao JianFeng says, positioned such that the luxury goods at home in accordance with the cloud, the price wants high big one more than the like product. Under this background, consumers, to raising too in accordance with the brand of the cloud, expected value of quality. In order that as the example in accordance with the mineral water which the cloud 500ml holds, it does not exceed 0.5 euro at each bottles of prices in local supermarket of France, nearly shut 5 yuan, but it is 10 yuan at price that Chinese trader exceeded, price in star hotels is from 40 yuan to 80 yuan even more, the profits of producer and distributor are extremely high. "Because it enters China earlier than other brands, and orient the luxury goods route at the beginning, in addition, run the intensive cultivation to their culture of brand of the group, become the first brands of the market of advanced water in our country quickly in accordance with the cloud, and the sales amount has been keeping at least 30% of the growth all the time in recent years. " It is expressed that it is fluffied that the bright red of commercial researcher of research institute of Chinese food is red. But look like a trader even more in accordance with the management in China of cloud. It is very difficult to be meticulous to accuse of the Chinese consumer market. Before the 2000, bright red red to fluffy, can reach the intersection of Chinese and Company hold a post, make national exclusive distribution by the intersection of Guangzhou and the intersection of Zhong Shan City and first Company in accordance with distributor of cloud, divided into the distributors at all levels. In recent years, with the enlargement of marketing scale and selling area, develop the first class distributor to Beijing, Shanghai, Guangzhou, Shenzhen and other places gradually in accordance with the cloud, the selling network become greater and greater. "There is actually few number of group taking charge of depending on the cloud in China, they can only usually accomplish verification and supervision of the first class distributor, and it is very difficult to cover the whole selling network. " It is fluffied and said that the bright red is red. Even if is a first class distributor, queried to supervise and do one's best. Exceeded standard by detection bacterium's total number in accordance with the cloud mineral water before this, the industry has rumors that claims promptly, in order to transport the cost sparingly, the distributor tries to adopt the large hermetically sealed can to transport water to Shanghai, seal, pretend bottled ink separately and then, cause the secondary pollution in this course. Have not been responding to should say ing all the time in accordance with the cloud. Succeed risk behind the marketing in accordance with the intersection of cloud and success in Chinese market, let domestic too bottled ink producers eye covetously endlessly much. JianFeng Gao say farmer mountain spring try, enter advanced the intersection of ink and market around 2005, but wind up a matter hastily or perfunctorily after slightly trying, among them the main reason lies in the cost of construction of brand is too big. But more enterprises and fund are still gathering to this market. After 2006, 5100 and mountain of the Kunlun successively entered the market of advanced water, it was more countless that other participation competed for the medium and small brands of this market. The profit is the main reason that numerous manufacturers compete for market of advanced water. China throws the advisor and provides the research report to reveal, the average rate of profit of the domestic mineral water is only 3.85%, but the profit rate of the advanced mineral water is probably 6~7 times of the ordinary water. Producing it on crafts, there is no special character in the advanced water, the only selling point is just on the uniqueness of its source of water. But Gao Jian sharp point think, occupy advanced position of ink market share first firmly for many years in accordance with cloud too, benefit from their marketing tactics of brand. It is localization and pricing of a gleam of brand of its at first, are entering the beginning of the Chinese market in accordance with the cloud, it runs cultural intension of the popularization brand that the group is doing one's utmost, it prices and far higher than the domestic like product all the time too. Like a lot of foreign popular brands, have achieved the unexpected result on the Chinese market in accordance with the high pricing of the cloud. Secondly, on the overall arrangement of the channel, the brand popularization that the group that can reach is mainly responsible for depending on the cloud, its channel is mainly responsible for several great agents. Depended on the cloud while selecting the agent, it was it in star hotels that was settled on, It is cosmetic for SPA can, particular for contact ability of place in traders advanced. In accordance with the place that the cloud products appear, and its brand localization is highly identical. In addition, have also opened a unique subdividing the market in accordance with the cloud. In accordance with the cloud small town, there is hydrotherapy hot spring where Frenchmen are most proud of in accordance with the source of water of the cloud mineral water. Refine this cultural speciality out in accordance with the cloud, will throw into domestically the clubhouse of a lot of cosmetic SPA in accordance with cloud water. Have not only open up a brand-new market but also fostered the market through this channel. JianFeng Gao say for take the lead in race in accordance with cloud but speech, risk of it lie in, consume brands from first foreign masses, to nowadays set up the status of luxury goods on the market of Chinese mineral water, is set up on the still unripe foundation of Chinese consumer market at that time. The market competition becomes fierce nowadays, the current strategy of the brand before should abandon too in accordance with the cloud, put more energy into respects such as products quality and channel control,etc..

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