Never wish to think the private hospital speaks of

Never wish to think the private hospital speaks of
Feng LiZhong One province established the hospital to manage and learn the private hospital branch, notified several just from enterprise's hospital " new department " of transformation The private hospital participated in. Some hospitals wave and say repeatedly after hearing the news: "We are not the private hospital, but the shareholding system hospital. We do not participate in such a ' the guild '. " Does the shareholding system hospital belongs to the private hospital, there is not a final conclusion yet at present, but these hospitals are unwilling to hang up " privately " Signboard but true. Why are they unwilling to think it is the private hospital? The answer is very clear: The reputation of the private hospital is not good. Why is not reputation of the private hospital good? Reasons are in many aspects, but mainly there are two: One is internal reason, it is seen that there are more situations of unstandard management of private hospital; Another one is a external reason, the society lacks overall understanding to the private hospital. Since reform and opening-up, private hospitals have emerged in all parts one after another, especially in small and medium-sized cities and rural villages and towns, individual clinic, clinic, hospital such as bamboo shoots after a spring rain. Because private medical organization presses close to common people, manages flexible, such characteristics as the price is cheap, well received by local masses to a certain extent. But undeniable, unstandard management, out-of-range management, situation of illegal management appear in the private hospital repeatedly, the phenomenon of changing to a new form, cheating maliciously, asking for great treatment only minor illness even there is no disease to cure is not small number. For the previous period, the illegal medical advertisement on the media covers the sky and the earth, tumour, venereal disease, AIDS, some difficult to cure what it cure, clumsy hoax cheat a lot of ask the doctor disease, also caused extremely abominable influence in the society. These ad owners overwhelming majority is the private hospital. The investigation of Anhui Province finds, problems such as false, exaggerating, violation,etc. exist in 91.4% of the medical advertisements, in the sham publicity, over 80% come from the private hospital. For various reasons, though pass the development for many years, still strength is weak in the private medical organization of our country at present, 5% of the total amount of less than medical resources of the portion. In the competition of the medical market, the private medical organizations are all in inferior position in such aspects as talents, the fund, apparatus, reputation. So in order to strive for patients, occupy the market, enhance the reputation rapidly, what the private medical organization can adopt, nearly the only effective means have the advertisement left. In order to make the advertisement more greatly attractive, the flowery language exaggerated, excessive in violation of rules and regulations is packed with into it. Many private directors know too, this, like drinking poison to quench thirst to long-term development of the hospital, but really there being no alternative. Under the common function of internal cause and external cause, the private hospital of our country has formed the bad social reputation. This is that the private hospital of our country starts fast, develops the slow important reason too. Therefore, just from " a secure job " Unwilling to rank the private hospital to be understandable too in the enterprise hospital where China comes out. Develop the private medical organization in a more cost-effective manner, it is one of the important contents of the system reform of health care of our country. And the private hospital of our country wants to get real development, it is the foundation to set up fair competitive environment, the private hospital operates legitimately, sincerity managing, regulated management is the key. I wish one day, our private hospital could set up good social prestige, really become the important component of the medical service market of our country.

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