Strengthen and monitor various medias in Yunnan Check the illegal medicines advertisement severely
Yunnan Province issues the medicines advertisement to examine the relevant system which supervises management recently, strengthen the supervision on various media especially, manage enterprises and release serious illegal advertisement to medicines, strict Cong is punished again in accordance with the law without exception. Yunnan Province food medicines supervise the administration bureau according to relevant laws and regulations recently, combine the reality of Yunnan, issue " the medicines advertisement examines and supervises and manages the working system ". The system strengthens the supervision on various media especially, among them it is that one monitors section in 3 days continuously to the level media's advertisement, it is that one monitors section at 24 o'clock continuously to the TV, radio station advertisement, and set up and monitor an account. It is reported, stress ten contents while monitoring especially. Including: Utilize medical R D institution, academic mechanism, name and image of medical organization or expert, doctor, patient, children to prove; The medicines advertisement contains the affirmation not showing the efficiency scientifically or guarantees; Violate the scientific law, show clearly or imply the one hundredth disease of Bao Zhi, adapt to all symptoms; TV station, broadcasting station release and contain and involve improving and strengthening advertising content of function from 7 o'clock in the morning to 10 o'clock in the evening; Contain showing clearly or imply Chinese medicine is " Natural " Medicines; Contain showing clearly or implying this medicines to the normal life and content of needing etc. of treating the disease; Contained free treatment, free gift, sold goods with prize, regarded medicines as gifts or prizes etc. and promoted the content etc.. Yunnan will also strengthen the efforts of investigation and prosecution of illegal medicines advertisement. The advertisement in violation of rules and regulations of general illegality to finding in monitoring, order to publish the stop of media or ad owner to publish in written form, and nearly discuss the person in charge of enterprises orders to rectify and improve; To serious illegal medicines advertisement and enterprise refused to correct, cancel the advertising authentication code of medicines without exception, turn towards administration for industry and commerce provincially to transfer and punishes and is exposed; Through checking serious problem, and find the products not up to standard to the manufacturing enterprise through verifying by sampling, suspend operations in order to rectify the mistakes without exception; Deal in the serious illegal advertisement of enterprise's illegal operation and involve the products to medicines, strict Cong is punished again in accordance with the law without exception; Medicines involved to the serious illegal advertisement take the compulsory administrative measure without exception, suspend the sale in the whole province. (reporter Guan GuiFeng)
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