Why not in charge of the sham publicity in five departments

Why not in charge of the sham publicity in five departments
Rate in violation of rules and regulations of advertising illegality such as medical treatment, health food drops, but not taken a favorable turn yet "As to non- medicines, medical equipment advertising curative effect, use performer or other social personnel to play a plurality of roles and carry on the false illegal activities of propagating etc. in television advertising alone, investigate and prosecute strictly and severely, quickly. " On February 9, the industrial and commercial administration bureau of Shandong issues " notice on further strengthening advertising supervision of the whole province ", classify this kind of false exploitation as the row managed especially again. The ones that classify as managing especially at the same time include the following aspects: Medical treatment, medicines, health food, cosmetics advertisement of using names such as the consumer, patient, expert,etc. and image to prove; Exaggerate curative effect, guarantee or guarantee the medical treatment, medicines advertisement of the cure rate in a disguised form; Advertisement that is released in the form of news report, health lecture,etc.. "To that false illegality is advertising we have been supervising, and Party Committee at all levels propagates the department to pay close attention to all the time, strengthen supervision together with related departments such as the industry and commerce, journalism, broadcast and television,etc. actively, through the various forms of issuing the documents, holding the meeting, reading and commenting feedbacking etc., devoting more efforts to renovating constantly. " The industrial and commercial person in charge of advertising place of administration bureau of Shandong says, last year, Shandong monitored each of advertisement more than 550,000, investigate and prosecute more than 3400 advertisements, order to rectify and improve more than 2000, fine more than 15,900,000 yuan, the amount of money of penalty increases by 12% in the same term compared with the year before last. Medical treatment, medicines, health food, cosmetics, beauty services " Five kinds of advertisements " It is the most centralized advertisement of question in violation of rules and regulations of illegality at present. According to State Administration of Industrial and Commercial vs. Shandong " Five kinds of advertisements " Release the testing result of the situation, the newest monitoring data of the fourth quater of 2008, the rate in violation of rules and regulations of these five kinds of advertising illegality of Shandong is 45.3%, having dropped by 32 percentage points compared with the first quarter of 2008, among them medical advertisement, health product advertisement, medicines advertisement all drop by a relatively large margin. Though the advertising market order is obviously taking a favorable turn, the false illegal advertisement is being obviously reduced seriously, the file that the industrial and commercial administration bureau of Shandong issues still thinks " The advertisement has released the unstandard state and has not been solved fundamentally " ,Especially " medicines that the direct relation that some living medias release is with healthy and safe masses' life and life, medical treatment, health food, cosmetics and situation in violation of rules and regulations of advertising illegality of beauty services have not taken a favorable turn yet, the masses reflect strongly " . The industrial and commercial person in charge of advertising place of administration bureau in Shandong think that the advertisement examines and approves and supervises the mechanism and demands perfection urgently, it is without cease that the sham publicity is repeatly typed, it is a national general phenomenon to remain incessant after repeated prohibition, reasons are in many aspects. She says, the market competition of the media is fierce now, the pressure under the pressure of surviving, the ad owner is one-sided to pursue the economic benefits, take an improper hand, expand and examine and approve the content without authorization, some medias pursue operation indicators simply, lose community responsibility. Meanwhile, the mechanism that advertising examination and approval, supervision department cooperate each other remains to further improve. Whether no matter administration for industry and commerce examines and approves or just supervises afterwards, in addition, existing supervision strength is weak, can't meet the rapid development of media's advertising. It is reported, have no special advertisement to supervise the team under Shandong, there are only 9 comrades too in the industrial and commercial advertising place of administration bureau of Shandong, also undertake other routines of registering in advertisement etc.. This person in charge says, it is in 24 hours that the advertisement is released, but the realistic state lacks the modern means to supervise in 24 hours. A personage in this office advertising place proposes, because current " Advertising Law " lags behind, they are in the course of handling a case, collecting evidence to sham publicity is especially difficult. Except media, want, think, go on, investigate and prosecute difficulty to be very much loud to person who releases advertisement, advertising the intersection of products and producer further. For example, the performer does the sham publicity, current " Advertising Law ", on there are no laws to abide by. In addition, some consumer recognition of illegal advertisement is indifferent, this has offered the market for sham publicity. "Contain the false illegal advertisement, must take charge in unison and jointly administrate, it is difficult to gather the result to struggle against the singles of a certain department alone. It is to attack the effective means to manage false illegal advertisement to supervise the mechanism sound and long-efficiency at present. " This personage says, Shandong has carried on some attempts in this respect. At present, the industrial and commercial administration bureau of Shandong unites the province and restructures and runs, supervises 13 departments such as the administration bureau setting up advertising special renovation joint conference system in the department of public health of province, province food medicines, notify the situation, analyze the question regularly, dispose the task, implemented the system of monitoring of the advertisement at the same time, illegality advertising announcement system, advertising market credit supervisory system, market of advertising subject introduce the system, advertising responsibility claim system of media's unit illegality. It is introduced, at ordinary times, monitor 17 districts and cities and 54 medias directly under the provincial Party committee in Shandong each quarter in the industrial and commercial advertising place of administration bureau of Shandong. "The papers and magazines are easy to collect, we usually investigate television advertising secretly, we will go to a place to live for a few days, record the TV programme incessantly, monitor. " Monitor the results each time, will all guide correct consumption, remind consumers to act as on carefulling to the social announcement. Shandong industrial and commercial the intersection of administration bureau and the intersection of impact on some illegality societies of a serious nature and greater advertisement advocate peace person who releases advertisement, adopt the punishment of suspending the advertising business in accordance with the law, the impact on society whose crimes are strongly serious of illegality is abominable, communicate with the relevant department in time, propose cancelling advertising licence even job qualification. 2008, the industrial and commercial administration bureau of Shandong successively stopped his medical treatment, medicines, health food advertisement's releasing the punishment of two weeks of the qualification to a newspaper under the province and a city owned newspaper, to that " the wind would rather protect " Wait for 5 kinds of products to suspend the advertisement and release the punishment of half a year of the qualification. It is relevant districts and cities it is industrial and commercial administration bureau too separately for two media and " Ai Ke oral liquid " Wait for more than 20 kinds of products to suspend the punishment of releasing qualification of the advertisement. The industrial and commercial administration bureau of Shandong has exposed 244 and suspected of being involved in advertisement in violation of rules and regulations of serious illegality to the society publicly, it is proved that the medical advertisement of cooperating with the Ministry of Health to successively cancel 27 medical organizations examines. The media that broadcasts illegal advertisement will be investigated media's unit is the last links released in advertisement, the file of the industrial and commercial administration bureau of Shandong proposes strengthening the supervision unit to the media, run media's advertising examiner's professional training outside every year, will further strengthen the market main body and withdraw from the mechanism. At the video conference of advertising management of Shandong held on December 26, 2008, the propaganda department managing Vice Minister Jiang TieJun of Shandong Party Committee says: "Advertising is the same as press campaign, it is the important content of propagating ideological work too. Party Committee at all levels should support the news media to invigorate the advertisement to manage to propagate the department, while strengthening one's own economic strength, strengthen the organization leadership, devote more efforts to supervising, hold the correct direction, place the social benefit on the advertisement all the time The first place propagated " . Shandong the intersection of rectification and standardization in economic order of market and the intersection of leading group and Guo, director of office, take the sea and say: "To the advertisement? �� Show the carbuncle Bu heavy curtain emolument Pi It insert Fei wait Qiao is the Bies striking what take to teach �� s quiet whether last river the quails luxuriant to take to teach Mi that there is the �� s or not Yu for Lan of postscript of Shengs black The family drips our silent ���� Zhyuan Qiao slave girl's �Ӫ� arrow Chi of scar ��! ? The offices of propaganda department of the Shandong Party Committee, province industrial and commercial bureau, province broadcasting and TV, province news publication bureau have also jointly made the advertising subject responsibility claim system of illegality, examine the obligation, the person who releases issue of false illegal advertisement in defaulting the advertisement, investigate the responsibility of examiner and department head. To neglect one's duty, cause illegal advertisement release, cause serious consequence repeatedly, should offer the relevant personnel party and administrative disciplinary measure, the serious transfer judicial authority investigates criminal liability. In 2008, the TV station of state of bank of Shandong is circulated a notice of criticism by the whole province, the relevant persons liable have been dealt with. Main reason the news of TV station comprehensive channel vulgar with unsightly picture to broadcast content in violation of rules and regulations " Canadian V6 capsule " Sex-health products advertisement, and propagate in Olympic name. Two medical treatment, medicines, health product, cosmetics and breaking the law rate of beauty services advertisement which broadcasting stations release at 21 o'clock to 23 o'clock on June 10, 2008 in Shandong are up to 100%. Shandong industrial and commercial administration bureau, according to monitor result, issue, change one's profession policy recommendation exactly immediately, require media's unit to fully realize the serious consequences of its illegal activities, prevent from with news report, health knowledge lecture, the clinic in the sky (answer hot-line way) Wait for the form to announce the illegal activities of the advertisement. December 4, 2008, Shandong " Dazhong Daily ", Shandong People's Broadcasting Station, TV station of Shandong, wired television operating center of Shandong, " Shandong Evening ", " Life Daily ", " Business of Shandong ", " weekly magazine of Shandong ", " Jinan Daily ", " Jinan Times ", Jinan People's Broadcasting Station, 12 medias of Jinan TV Station announce the advertisement and contain the sincere convention by oneself, promise to " seeks truth from facts and respect the copyright, do not forget what is right at the sight of profit, do not make profit as one's only aim, do not release false, break the law, the bad advertisement of vulgar, misleading consumers " ,Not with " payoff-aimed journalism " And announce advertisement,etc. in news form. (reporter Zheng YanFeng)

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