Health newspaper: Expose to a actor and recommend in violation of rules and regulations " Call the roll " Need to " hit vital point " even more

Health newspaper: Expose to a actor and recommend in violation of rules and regulations " Call the roll " Need to " hit vital point " even more
Chen HaiRong ( Media people) Chop the wet evil old trouble of chill off in 30 days, become too thin to rebound, surf the Net and does not spend money, give gold a wrist-watch at 299 yuan of mobile phone for ninety percent discount all one's life completely A few days ago, the intersection of joint conference and media, trader of Chinese, do shopping professional the intersection of committee and notice 30 suspected of being involved in the intersection of illegality and in violation of rules and regulations the intersection of short film and advertisement. Lei Kesheng, Zhang Guangbei, Du NingLin,etc. plays the role of stage name people, because act as " reference " in the related advertisement And is called the roll and exposed. (" Beijing Morning " of June 27) Reading this report, it is believed that many audiences have not cherished the feather as to some famous actors just the same as I, exposed to the sun and fall into the TV shopping in violation of rules and regulations to propagate, may have turned a blind eye, faced the fearful with no fears already. However, reveal " trader's media of joint conference does shopping in the professional committee " for the source as to news ,Perhaps will feel fresher after hearing - -Play the role of stage name people to recommend going beyond " Perform the bottom line " ,Had in this way originally a professional committee was staring at closely aside. Just because celebrities and masters, using as the red performer's identity result, so the TV shopping advertising to this of related departments, have specially set up the stricter one " Perform the bottom line " ,In order to prevent " False and really also false while really doing " . For example, those related to some famous performers exposed this time recommend the advertising short film in violation of rules and regulations, refer to " Adopt the propaganda form in which the public personages that the country forbids participate in " This particular term. If the news report is exposed a performer individual " Call the roll " ,I thought, pointed out this offended " performed the bottom line " in advertising Behavior, that specifically " whether hit vital point " (used after a verb to indicate the completion of an action). However, straight so-called " the masses' eyes are bright " ,Strengthen supervision and management of TV shopping advertisement, dispel the harmful effects that the celebrity recommends bringing in violation of rules and regulations to the maximum extent, instead of depending on one " The professional committee " ,Certainly not so good as the unified charge and joint administration which launches the public and get a permanent cure. This draws a prerequisite that must possess: Please tell the public absolutely clearly, clearly through many ways and route, TV shopping advertisement which the famous actor participates in " Perform the bottom line " Where? If there are more audiences, ten has known these standards clearly demarcatedly, then to finding and reporting " pushes away and recommends arbitrarily recklessly " in the fluorescent screen in time ,Do not frighten strength and have lethality even more even more? Expose to a actor and recommend in violation of rules and regulations " Call the roll " Need to " hit vital point " even more ,This " cave " ,Any manifestation can be included in " The propaganda form which the public personages who the country forbids participate in " . Otherwise, see these " calling the roll to expose " ,The public mostly but " know it is right, and does not know the reason why of it " ,Under so cloud hides the fog to hinder, really hearts " catch together " ,Not also clear " The cave " Where does it order.

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