Health newspaper: Why do milk enterprises rise in price collectively to attract all in that place to query

Health newspaper: Why do milk enterprises rise in price collectively to attract all in that place to query
Yu HaiJun ( Media people) From January 1, 2012, the liquid milk sold on the market will raise the price collectively successively. The reporter verified from the numerous supermarket sales fields in Beijing, had already received Erie, has been covered with the ox, written or oral notice of raising the price of three yuan yesterday. The reason is that " cost of recruitment and logistics expenses increasing and some original auxiliary materials prices remain high etc. that the ones that provide on the notice readjust the price, have caused the difficulty to our management " . (" Beijing Times " in December 29, 2011) Meng Niu " carcinogenic door " Retreat, go, when the teeth of the storm this, domestic the intersection of milk and enterprise but tacit understanding choose collective rise in price rather, attract consumers' query inevitably. For example, net friend says, " go bankrupt quickly, what price is withdrawn " , " does not have carcinogen, do not raise the price to estimate no one has bought " , " is covered with the ox, even if you do not rise in price, I will not buy you either " . Another focus of the public questions is whether the behavior of rising in price has illegal suspicion. Under the market economy condition, is actually very normal market behavior that enterprises rise in price unilaterally or a plurality of enterprises rise in price collectively, so long as its behavior of rising in price does not violate the national laws and regulations, for example hold under the arm and monopolize the advantage to raise prices maliciously. However, our country eliminated some medium and small-scale milk enterprises in the first half of this year, this provided market monopolisation chance for three major milk enterprises, its behavior of rising in price has to let people produce suspicion. In addition, the reason is that " milk source, packing materials have been rising that three major milk enterprises rise in price, cost of recruitment, logistics cost rise terribly too " ,However, according to the introduction of a milk industry expert, since the near future, will suckle the amount of the increase and big of the source, raw materials such as the white sugar, clear powder of milk, packing,etc. are making a reduction, only it is according with the reality that cost of manpower and logistics cost are being promoted. Why will three major milk enterprises distort facts on purpose while looking for reason of rising? Perhaps its intention lies in shifting the pressure of one's own survival and development. On one hand, because the domestic milk industry's negative news is constant, enterprises need the big strength dispels influence, this demands a large amount of cost; On the other hand, in the face of enterprise's overbearing competition of milk of foreign countries, and should realize the operations objective that enterprises presume, rising in price does not undoubtedly become two is chosen. It is no doubt blameless that the milk enterprise wants to make money, however, ignore consumer's worry to quality of dairy products and suspect, take care of it concocting the reason of rising in price, is destined to attract the query and abuse by oneself, can only make one's own image in the condition that uglified further finally. And if really have price that is handled, I'm afraid that will also cause the penalty note, will lose more than gain. Essentially, enterprise also needs taking it seriously the milk on quality more, only let consumers think it is worth that the thing is exceeded, it is just unlikely to cause the query to raise the price.

|