Beijing Times: The private hospital should be by serving and firing names

Beijing Times: The private hospital should be by serving and firing names
Ancient cloud: " one never hides one's name no matter what happens " ,In order to express the attention and love for name and prestige. However, the extraordinary household of medical organization, the name can't arise arbitrarily, must comply with the national legal provision, the unstandard name can only be given up and got up again. To many private hospitals, arduous to manage several years, create some brands sort of. Once change the name completely, though it is injured in the sinews or bones to begin to talk about, it is also big " operation " ,Quite injure primordial qi. Most hospitals deal with the fixed tactics of changing the name the curve is rescued " The name " ,The name has been no doubt changed, still show the training characteristic in various exploitations talking in a roundabout way. Like opening the shop, must attach the signboard goods to the gate, fear others do not know what is sold in this store. The patient has all very simple head, used to the thinking of straight line, assert what disease seen what the name is of the hospital? In this case, colleague's hospital has never called " colleague's ophthalmology hospital " ,The puddle hospital of product does not let either " Accumulate the puddle and dept. of orthopedics " ,Why is but their characteristic department that people all know? In fact, have changed absolutely not bad thing of names. Name Central Africa should bring " The man " , " woman " Words,at heart emerge not grand enough. Rely on the outstanding training to attract the patient, it can only be the acts and efforts for expediency. Good wine needs no bush, so long as there is skill really up to the mark, no matter what is name can all hit the outstanding name. Piece together with the public hospital technologically, the private hospital has advantage - -Willing to cost to dig the famous expert at the large price; Compared with public hospital serve, it is that one grows in the private hospital even more. What the private hospital lacks most now is public praise, and the patient's trust. Certainly, if you want to become " colleague " ,Work for one day, take historical accumulation for decades at least absolutely not. However, it is perhaps an opportunity to change the name, the private hospital can thereby abandon the burden, open a new situation having a bright future. Liu YuanXing

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