Health newspaper: " make it rigidly uniform " It is too dogmatic that it is forbidden to promote

Health newspaper: " make it rigidly uniform " It is too dogmatic that it is forbidden to promote
Yang YuMing ( Pharmacist) Municipal food medicines of Taiyuan of Shanxi supervise the administration bureau requiring recently, since June 15, all of this cities can't buy activity of presenting, giving a discount and selling goods with prize etc. without exception to retail the pharmacy. (" health newspaper " of June 22) Why issue this policy? Municipal the intersection of food and medicines supervise the intersection of administration bureau and the intersection of market and introduction, director of, according to Taiyuan, a lot of pharmacies, especially some chain pharmacies, adopt the management mode of the supermarket, regard medicines as the ordinary goods, present, give a discount and sell goods with prize etc. to promote through buying, itself violate relevant regulation that medicines circulated. Way this it seems to be to be to make concessions common people, make a lot of common people seek for the moment cheap excessive to purchase medicines, cause unreasonable using medicine or medicines to waste, the purpose of forbidding the pharmacy to develop the activity of promoting, in order to lead common people to use medicine rationally, avoid the emergence of the wasting phenomenon of medicines to the maximum extent. Retail the pharmacy during promotion nowadays a little more positively, exist and purchase medicines and send unlawful practices such as medicines,etc. more or less, bring greater potential safety hazard to ordinary people's rational administration to a certain extent, so the supervision department carries on the essential norm to this unlawful practice it is right, also be praised by ordinary people. But if the persons who supervise are without forethought, reduce the trouble that will enforce the law in the future, take the way to make it rigidly uniform to forbid all advertising campaigns of pharmacy, a little too dogmatic. The profit is relatively low to nowadays retail the pharmacy, because the pharmacy quantity is too much at the same time, the mutual competition is fierce, and the advertising campaign spurs the main means that the economic benefits of the pharmacy promote at ordinary times, so long as it observes " law of medicine management " and relevant laws and regulations, the supervision department has no reason to forbid. Can be compared to nearly results and a issue of medicines, general consumers are sure not to choose, but if the pharmacy guarantees while selling consumers take in the result during this period, it is favourable to adopt some prices, not only can let the customer enjoy prices and give a discount, but also can reduce the pharmacy newspaper to decrease, what fault has such promotion made? On the premise of rule obeying ShouFa, promote according to law on the market, this is the normal business activities of the pharmacy, should get support from supervision department. And what the supervision department wants to make is to influencing the quality of medicines seriously, pretend to be medicines, have no prescription to sell unlawful practices such as prescribed medicine,etc. and carry on essential prevention to recommend medicines, non- medicines arbitrarily, let ordinary people go to the pharmacy to choose medicines to use medicine to the ill, use medicine rationally, guarantee the health of ordinary people, this's the impetus of the work of supervision department; And if the pharmacy promotes and makes it rigidly uniform correctly, though the law enforcement agency has saved trouble, this is " lazy policy " The behavior, does not accord with the economic activity law of the market either, hinder the managing normally of the pharmacy. So the supervision department should standardize the market, can't make it rigidly uniform, please move ahead more for the pharmacy and guide and release, lack one point and set up a checkpoint and shout to stop.

|